The Brand

Dare U Boutique is a luxury, fit-focused swimwear and resort-wear brand created for women who lead with confidence and aren’t afraid to be seen.

Founded by Goldie, Dare U was built on the belief that confidence is a form of self-expression. Each piece is intentionally designed to flatter, empower, and support women in showing up boldly and unapologetically.

While swimwear remains the foundation of the brand, Dare U Boutique also offers elevated resort and vacation essentials curated to complement a confident lifestyle.

Dare U Boutique exists to empower women to step into confidence through intentional design, self-expression, and presence. We create pieces that encourage women to own who they are, embrace their individuality, and show up confidently—without apology.

• Confidence First — Confidence begins within.
• Intentional Design — Every piece serves a purpose.
• Self-Expression — Style as personal power.
• Bold Presence — Showing up fully and unapologetically.
• Inclusivity — Confidence has no single look.

Color Your Confidence is the belief that confidence comes in shades — and every woman owns her own.

Each color represents a mood, a mindset, and a way of showing up in the world. With every drop, a new shade is introduced—each one redefining what confidence looks and feels like.

This collection features elevated resort looks and statement swimwear silhouettes designed to flatter, make an impact, and turn color into confidence.

Dare U Boutique was founded in 2012 with the vision of creating a space for women’s fashion that felt bold, intentional, and expressive. With the support of family, friends, influencers, and a growing community, the brand evolved organically.

In 2018, I made the decision to shift Dare U into swimwear and resort wear designed by me—creating pieces inspired by runway trends while prioritizing confidence, longevity, and fit.

Dare U is designed for women who value how they show up. Women who care about confidence, presence, and feeling powerful in their own skin.

Thank you to every woman who has supported this brand and continues to grow with it.

— Goldie, Founder